Nowadays, social media is a powerful tool many use to promote their business, blog, and artwork. Various sites allow you to connect with your audience and create social media presence in other countries. While social media is convenient, it can be overwhelming to make your art noticeable amidst a sea of content and posts.
Here are five tips on promoting your art on social media. Following these might just get you started towards the right audience and community.
Choose Your Platforms
There are many online platforms available that cater to all sorts of businesses and pages. However, choosing which sites to put up your art pages helps you find your audience and connect to fellow artists.
It may also help to analyze which age group mainly generates views and reactions to your art. That way, you can choose which sites are the most suitable to upload all your content.
Tag People
Due to the ocean of content produced every day, it can be challenging to make your art appear to your followers. But thanks to the tagging function in many social media sites, you can now tag who commissioned you or bought your artwork, or tag other artists you support on social media. Made fanart of your favorite K-pop group or video game character? Tagging their official sites or adding them as hashtags helps other fans search for your post.
It is a similar strategy many real estate developers use to find potential buyers. For example, suppose a buyer is interested in a condo unit at BSA Tower in Ortigas Center. In that case, they can type the property or developer name on whatever site they are on, and they find hundreds or thousands of photos with those tags.
Post Consistently
While having different social media platforms helps get your art to your audience, each of them acts differently in terms of how often you should post. Some artists use specific sites as their official business page to post promos and final looks of their artworks. Then, in other sites, they upload progress shots, raw footage of their art, and other posts that are more personal to engage their followers. But whatever site you are using, consistency is vital to building a following.
It is also best to learn what are the best times to post on your sites. Search the most optimal times to upload new content in your area or timezone. If you have followers abroad, you can work your posting schedule around the most active time in their place. Doing so will help you plan when to post, be consistent, and build a more significant following.
Use Time-Saving Tools
Social media is a fast-paced world. As much as it is convenient, you might forget to upload on all your social media sites, primarily if you handle more than two pages. Use time-saving tools to help you keep track of your content. One of the most useful time-saving ways is to connect all your sites. With this, you can upload simultaneously on all sites without having to visit each page and check whether you have updated or not.
Engage with Your Followers
Since social media’s primary purpose is to connect with people, engaging with your followers is one way to build rapport and generate more interest. Respond with a simple ‘thank you!” to those praising your artwork. If someone sends you a private message, get back to them as soon as you can. People will most likely support you and recommend your page to others if you reply to them to show your appreciation and humility. Plus, engaging with others may also help build a community revolving around your artwork.
As a whole, promoting your artwork on social media takes effort and patience to generate traffic and views. Start with these five tips to boost your artwork on social media, engage with other artists, and build a better following.