By now, we all know the importance of blogging especially in the business context. However, have you shaded in the grey areas? That is, optimizing your blog posts to help them become search engine friendly! It is not uncommon to find bloggers and content writers failing to take advantage of this marketing tactic to popularize their blogs. When approaching an SEO agency on the Gold Coast, one of the first things they’ll tell you is that your blogs need to be fresh, unique and relevant and have impactful blog post optimization. A mix of all these will benefit your blogging offers.
In this blog, we’re going to look at six easy search engine optimization (SEO) tips to boost your blogs!
Invest In Research!
Paying attention to keyword research is important for on-page optimization. Simply including keywords without realizing their value in your content on a topic is a huge mistake. There are tools and techniques that can help you find the most relevant and related keywords to your blog topic that you need to tap into. An SEO agency can use platforms like Google AdWords Tool to offer customers top keywords that customers gravitate towards. They can also spy on the keywords and phrases that your competition are using to target audiences and increase their site’s traffic!
Know How To Place Your Keywords
So now that your SEO agency has targeted valuable and relevant keywords, you need to know where they will be placed so that they have a huge impact on search engine crawlers indexing your content as well as for online users. The agency you go with on the Gold Coast will tell you that the best places to place keywords are:
- The title
- Headings and subheadings
- Title tags and meta descriptions
- Anchor text – anywhere content you’re hyperlinking to related pages on your website
- Opening paragraph
- Your conclusion
Beware Of Stuffing
One thing that Google, and readers, cringes over is keyword stuffing! Keyword stuffing is when you bombard your blog post with so many keywords that it becomes difficult to read. Speak to an seo expert about how to best place, in the most strategic way, for great results.
Make Sure Your Images Are Optimized!
All images that are included in your blog need to be keyword optimized in the fill name and in the alternate text field with a snippet, generous keyword filled description of the image. This will help search engines identify those images and boost the SEO of your blog post.
Reference Other Links
It is important to add links to any other article or information you’re referencing in your blog post. One, it’s generally a good blogger’s etiquette and secondly, it can lead to a link back! Additionally, using quality links will help you rank higher on search engine pages.
Add A Subscribe Option
Does your blog page have prominent RSS or a Feed Subscription Button? No? You’re making a huge mistake. Any reputable SEO agency on the Gold Coast will push you towards including some form of subscription option; even if it’s via email whenever possible. This will give you an opportunity to have followers and so that they’ll receive notifications on your latest posts.
Social Media Is Your Best friend!
If you’re a small business, you know how helpful it has been to use Facebook, Twitter, Instagram, Google+ and other platforms to create connections with existing and potential customers. So, why aren’t you using these platforms to promote your blogs? Not only will this help get people reading your content, but it will give your website the needed exposure! Start linking your posts with social media sites to get the clicks you deserve.
These simple, yet powerful tips are what SEO agencies throughout the Gold Coast implement in every SEO and web related work. This is because they encourage higher rankings, increasing traffic to websites and boost customer conversion rates.
If you’re too busy to work on optimizing your blog posts, or you just don’t have the expertise? Worry not, we’re here to help. At Smart Finch Marketing, we’re a digital marketing agency on the Gold Coast with extensive experience in SEO and other marketing tactics that help businesses succeed online. For information on how we can help you, speak to us today!