An experienced and veteran SEO expert may well be able to map out a mind map which represents a local Hong Kong business website’s overall search engine optimization (SEO) project strategy. The mind map, whether it is created by the HK business owner or the SEO consultant/specialist, can represent the build-up of the local SEO strategy from ground up. As an example, a typical project plan could include the following items in its mind map.
- Phases: Concept & design, implementation, promotion
- Development objectives: SEO, website revamp, new blog pages
- Project goals: Hong Kong SEO traffic increases by 25%, overall website traffic increases by 15%, conversion rate improves by 20%
- Documents: Budget, resources, design
When a Hong Kong based business uses such a mind map, it enables the business owner and the SEO consultant/expert to see everything at once under the same structure. This structure would usually resemble the network of how a typical human brain works. This is the reason that it is a suitable representation for the overall local SEO strategy of the business website that targets mainly the Hong Kong market.
The mind map should show branching series of categories. It would usually reach out from the center, and move from more general to a few specific categories. Each specific category under a sub-branch is regarded a more granular item (or idea).
In some successful companies (including some locally based Hong Kong businesses), there may be up to 40% revenue that would have come through the SEO channel or efforts that are highly related from a SEO project. But how would a business be able to achieve that? Part of it has to do with a great understanding the product and/or industry of the company (or the client when it is in the case of a SEO agency).
Before the real execution work of SEO, a perfect SEO plan must be created. To be able to create a perfect local SEO strategy (that is expected to lead to success), the in-house SEO specialist/manager, or the outsourced SEO agency must have obtained a great solid understanding of the characteristics of the product. This involves some in-depth understanding into the values, brand identity, functions/features, audience, and more of the product.
An example is the product’s unique selling proposition (USP). These days in SEO, it involves heavily on content strategy and content marketing. Before creating the content for marketing, blogging, and social media (i.e. integrated marketing), it is important for the specialist to be able to grasped the company product’s USP. The product may be a similar product to the one that was rolled out by a major competitor two weeks ago. But as long as you understand well the product, you can quickly point out the characteristics of the product that are totally different from the competitor’s product. This will lead to your content strategy and the execution in content marketing and SEO becoming distinguished.