Digital marketing services are crucial and can help your small business lead the pack. Our agency professionals have put together 5 tips to help you make big strides. Have a read.
Start Making Your Digital Channels For The Long-Term Potential
With everything going on and much of our daily activities are on pause, it is time to refocus your efforts on your owned media. This is going to help you prepare for the future.
Digital marketing agencies across Australia are in agreement that optimising your SEO is one of the best ways to do so. It’s understandable that you may not be able to look at all your technical structures of your website, but you can focus on the minor, immediate adjustments.Make sure that you are going through URLs, that you’re optimising your tags, and are interating structured data into pages. Updating your Google My Business listing is also a great plan of action.
You can also a good time to create or reuse some of your content. For a moment, forget out the coronavirus. Everyone is online. All day! We’re spending even more time on our smartphones than every before and for marketers, this is a great time to identify user questions related to your business, products and services and answer them. You can do this in the form of blogs, short social media posts and videos. This will help your digital marketing efforts in the long run.
It is no crime to recycle your content. It’s a key opportunity! If your content is on your website, now’s the time to optimise it and reuse it in different formats; turn a blog into an easy to follow infographic!
It’s also time to use your email database. Make sure that you dust off your email list and make good use of it. Email marketing is still one of digital marketing’s cheapest and most profitable initiative. If you’re not sure how you can use it or where to start, get in touch with our agency. We’ll guide you!
Contactless Services Are A Must!
It has never been more important to prioritise local businesses. For retail chains, restuarants, cafe’s, as well as grocery stores, contactless services is impacting how businesses are run, and in an atractive way. Since lockdown regulations, contactless services has minimised the slow-down for storefront businesses.
These services are often an online endeavour, but now, business owners are also plugging into contactless delivery services and purchases directly to your car. Platforms like Shopify are providing 14-day free trails to allow consumers to quckily set yo their online POS.
Tap Your Media Bucks Into Brand Awareness Campaigns
Start prioritising content that keeps your audiences engaged instead of pushing store sales. Making brand awareness a focal point during this pandemic, you’re not wasting your media budget but working with the realities of consumers.
Authenticity On Social Media Is A Must!
Here’s how you can start managing your social media as quarantine continues:
- Relevant content is king. Give the people what they want.Sporting and entertainment content will work
- Tie in hygine practices into your content with relevant hashtags
- Move aware from aggressive sales pitches unless your products and services are essential during the pandemic
- Drive content that speaks of helping people and encourage acts of kindness
- If you sell good, be leniant and switch up your exchange and return policies. This shows emphathy and solidarity – this will unite you with audiences and users
- Give your consumers a voice and the platform to ask questions and share their stories. This will help in identifying their painpoints and allow you to make means to solve or provide solutions they need.
Measure, Measure, And Measure!
We all know and have proof that data is reliable and has the potential of doingt wonders for our digital marketing strategies. Right now, makke sure that you take advantage of it and start making efforts to nurture this phase. You will be able to adjust your goals, tactics and performances by measuring them. It has never been a better time to go back to basics and making the most of your strategies. Start by revisiting your KPIs because they are critical parts of your business. Take appropriate actions in this situation to find opportunities and the best ways to close in those gaps, especially as a small business.
Want to make this most of your digital marketing steps during COVID-19? Speak to our agency experts in Brisbane. We’ll help your small business make it big!