HTTPS or HyperText Transfer Protocol Secure has been around for over two decades. While it was used by websites that exchanged sensitive information like financial companies, eCommerce platforms, or those allowing financial transactions online, the last few years have seen it become a necessity for all kinds of sites. Google has made HTTPS as a ranking protocol, and that pushed more and more businesses to adopt HTTPS for their websites.
Web hosting is a competitive industry, and site owners expect some minimum security protocols since their business relies on the efficiency of their website, which depends on the hosting service to a great extent. One of the mistakes in your Reseller Hosting Business will be not having HTTPS for your business website.
Today, we are going to talk about the Web Hosting Reseller business and look at the reasons why you need HTTPS on your business website.
3 Reasons Why Your Web Hosting Business Needs HTTPS
1. User Privacy
One of the most important benefits offered by HTTPS is ensuring that cyber-miscreants cannot gain unauthorized access to information that travels between a website and a user. In the absence of HTTPS, user privacy is always at risk. Hence, people will stop trusting your site and eventually your business will take a hit. Also, apart from financial and personal information, hackers have started using other information for their gain. Hence, it is essential to ensure user privacy and use HTTPS on the website for your Reseller Hosting business.
2. Attracting new clients
In recent years, there has been an increase in the awareness of the role of HTTPS in ensuring secure websites. In 2017, Google Chrome, along with several other browsers, introduced a warning system for websites that do not have HTTPS installed. If a site does not have HTTPS, these browsers tell site visitors that the site is ‘not secure’. It is usually enough for new visitors to abandon the site without taking a chance. Even if they visit, they will not enter any personal data. As a Hosting Reseller, marketing your brand and getting people to visit your site is a difficult task in itself. After all the effort, if the user turns around because your site displays a ‘not secure’ sign, then all the time, effort, and money spent behind getting them up to that point would be wasted. In the current landscape, your Reseller Hosting website needs HTTPS to attract new clients by offering them a safer browsing experience.
3. Search Engine Optimization or SEO
As the world opened its arms to digitization, all businesses started working on their online presence to attract prospective customers. In this process, search engines, which help people find what they are looking for on the internet, evolved as the primary drivers of website traffic. These search engines have specific algorithms that help them rank results and show the most appropriate ones on the first page. If a business can get itself to rank on the first few pages of the search engine query results, then the chances of receiving good site traffic increase. The process of getting the website to climb up the SEO rank ladder is called Search Engine Optimization or SEO. Most search engines use HTTPS as a parameter while determining page rank. With cybersecurity being the primary area of concern for most online users, sites without HTTPS can lose some crucial SEO points.
Summing Up
As you can see, HTTPS offers several benefits to your site. If your site is showing as ‘not secure’ on a web browser like Chrome, then you may be losing more than you know. Don’t make this mistake and start using HTTPS today!